Position: PPC Executive (with SEO Knowledge)
Location: Kolkata (On-Site)
Experience: Proven experience in PPC and SEO campaign management
Qualification: Bachelor’s degree in marketing, business, or a related field

We are seeking a skilled PPC Executive with SEO Knowledge to join our team in Kolkata. The ideal candidate will manage pay-per-click advertising campaigns and contribute to search engine optimization efforts to boost online visibility, drive quality traffic, and achieve measurable results.

Key Responsibilities

PPC Campaign Management

• Plan, create, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media networks.
• Conduct thorough keyword research and refine targeting strategies to maximize ROI.
• Develop compelling ad copy and visuals that align with campaign goals.
• Monitor campaign performance, optimize bidding strategies, and allocate budgets efficiently.
• Enhance Quality Scores, ad relevance, and landing page experiences to improve results.

SEO Contributions

• Perform on-page SEO tasks, including keyword optimization, meta tag creation, and content refinement.
• Collaborate with the content team to generate SEO-friendly content that complements PPC efforts.
• Conduct off-page SEO activities, including backlink analysis and link-building strategies.
• Use tools like Google Analytics and SEMrush to analyze traffic patterns, track rankings, and identify growth opportunities.

Performance Analysis & Reporting

• Track and analyze campaign performance metrics to identify trends and improvement areas.
• Generate detailed reports highlighting ROI, traffic, and conversion rates for stakeholders.
• Stay updated with PPC and SEO industry trends, algorithms, and tools to refine strategies.

Skills & Qualifications

• PPC Expertise: Hands-on experience with Google Ads, Bing Ads, and related tools.
• SEO Knowledge: Solid understanding of on-page and off-page SEO techniques and best practices.
• Analytical Skills: Proficiency in analyzing data from platforms like Google Analytics and Search Console.
• Technical Know-How: Familiarity with tools like SEMrush, Ahrefs, and landing page optimization techniques.
• Communication Skills: Ability to create clear and actionable reports and communicate strategies effectively.
• Certifications: Google Ads and Analytics certifications are a strong advantage.

What We Offer

• Competitive salary and incentives tied to performance.
• A collaborative and innovative work environment.
• Opportunities for professional growth and development in digital marketing.

How to Apply

Send your resume to cvs@timdtech.com or call +91 7450032124 with the following details:

• Name
• Total Work Experience
• Relevant Work Experience
• Current Salary
• Expected Salary